I'm a Chicagoan. I lived in Wisconsin for 7 years. This is a mediocre burger, and definitely not the best Juicy Lucy. That said, I am not in Wisconsin. That's painfully obvious due to the accessible public transit, lack of portly gentlemen, and nearby beards (both kinds). So I threw an extra point in the taste category based on availability. Top notch curds plus Beast in a can makes this a place I'd come back to.